LaVon Lewis "Don't be good at what you do, be AMAZING at what you do!" Company: Pencilworx Design Group, LLC. Location: Atlanta, GA Website: www.pencilworx.com / www.getthewowimage.com

Biography:
LaVon Lewis is known as one of Americas elite branding and marketing minds, and renowned for his exemplary talent of turning conceptual ideas into the signature brands and tangible marketing materials of companies around the world. LaVon began Pencilworx Design Group (PDG) at the age of 19 in January 2000 in his Alabama A&M University dorm room, drawing fliers with only a pencil and a pad. His goal (both then and now) is to inspire, create, brand, and educate. Having expanded into a full service brand development firm, PDG (winner of over 40 design awards worldwide) has extensive experience handling a range of industries including, corporate, non-profit, education and urban branding.

Within the first two years of business, the PDG customer base expanded to include several national accounts. LaVon and his team have secured and worked with clients such as Coca-Cola, The Hilton Hotel Los Angeles/North Glendale, InterContinental Hotel Los Angeles Century City, Focus Brands (Cinnabon, Seattle s Best Coffee and Schlotzsky s Deli), The Cochran Law Firm, First Tuskegee Bank, State Farm, Carter Brothers (Cris Carter), Bishop Eddie L. Long, Marvin Winans, Jr., Marvin Sapp, The University of Michigan, the University of Alabama Birmingham as well as dozens of small businesses. Lavon is a recipient of the Golden Addy Award, earned from his work on the historic 50th Anniversary of the Montgomery Bus Boycott Ceremony Campaign. Winning the Golden Addy Awards, helped solidify PDG as a contender in the design industry.

Recently PDG has grown its business 100% each year based on utilizing effective branding and marketing tactics. At the age of 29, LaVon s talent and knowledge have made him a pundit in the field of branding and marketing and an inspiring motivational speaker for today s entrepreneur.
The artistry and reasoning behind LaVon s methodical corporate imagery becomes clear in his WOW Image Marketing Seminars. Stressing that good branding is all about image, LaVon utilizes the seminars to explain the extent to which corporate image drives market perception. He also introduces his philosophies of design, five of which include, must haves for developing a winning corporate image.

Although essential, just having a great product or service isn t the only key component to ensuring the success of a business. At the WOW Image Marketing Seminars, attendees are educated on how combining the right components creates a strong and impressive brand image that lends itself to developing and reaching target markets. LaVon believes that the more enlightened a business owner is on the process of marketing and branding, the more precise they will be in targeting the correct markets that increase business.

As the popularity of his speaking engagements grew across the country, the feedback LaVon received regarding the importance of branding was overwhelmingly positive, with numerous requests for him to write a book. In response to the increasing demand, LaVon extended the reach of his WOW Image Marketing Seminars, creating an on-hand resource with the newly penned branding book, Today is a Great Day for a WOW Image. Providing tips for successful branding and marketing, the book guides readers on the importance of what their brand is saying to the public, and how to send consumers the right impression. The book has proven to be an invaluable resource to clients prior to hiring PDG, one of Atlanta s top design firms.

LaVon s success is a far cry from the young college graduate who was turned down over 25 times while seeking employment. He has been featured in several publications and radio talk shows. Dozens design awards, businessman of the year, and two-consecutive Entrepreneur of the Year awards are just a sampling of the various honors and praises LaVon has earned. Entrepreneur, Creative director, author, speaker, and leader, LaVon Lewis continues to grow one of Atlanta s most innovative brand development firms.

Availability:
Available as a speaker to entrepreneurs who want to learn effective marketing and branding tactics. I teach companies how to get the WOW Image. We also speak at colleges, churches and various conferences as well. A great branding and marketing pundit for tv shows, interviews and columns.